Adel Al-Marzouqi
- Client: Adel Al-Marzouqi
- Digital Ads
- Landing Page
- UX/UI
- Maketing & Branding
- Video Production
Case Study
Secrets of Professional Coaching Webinar
How Coach Adel Al-Marzouqi’s Webinar Sales Funnel Revolutionized Course Purchases
Challenges
In the world of online courses, our client faced a significant challenge. They were selling lower-priced courses, but the Professional Coaching course, priced at 11,000 AED, proved difficult. This high-cost course was not attracting enough participants, unlike their other courses. The high price made it hard to convince people to join.
This case study explores our approach to this issue and the sales funnel we developed, which successfully increased enrollments in Coach Adel Al-Marzouqi’s Professional Coaching course.
Client’s Background
Coach Adel Al-Marzouqi, an ICF-certified coach, has dedicated his life to coaching, which fuels his creativity. He is a partner, co-founder, and executive director at Coach Transformation Academy in Dubai, overseeing Arabic programs. As the first Emirati to offer ICF-accredited programs, he has conducted approximately 4,800 ICF-certified coaching hours and 600 general coaching hours over four years, guiding more than 800 trainees.
With over 80 appearances on esteemed media platforms, he is the author of “Coaching and Self-Discovery” and “The Trilogy of Zayed, Khalifa, and Mohammed’s Glory.” He has received notable awards, including the Creative Employee Award in Dubai’s Distinguished Government Performance Program. Adel Al-Marzouqi holds a master’s degree in Supervisory Management in Islamic Economics and is pursuing a Ph.D. in the same field.
Project Concept
Our marketing campaign for Coach Adel Al-Marzouqi’s webinar
is strategically designed to achieve several objectives
- Create Awareness: We aim to spread the word about the webinar.
- Get Subscribers: We strive to attract more participants.
- Maximize Exposure: Our goal is to showcase both the webinar and the course.
Our ultimate objective is to maximize exposure for both the webinar and the subsequent course it promotes. Our compelling marketing message highlights the value of the free webinar, enticing potential participants with the opportunity to acquire coaching skills foundational to a successful career. With the webinar also available in Arabic, we are eliminating language barriers and broadening access to knowledge.
Tactics Employed:
- Dedicated landing pages for both the webinar and course.
- Promotional content to boost engagement.
- An email series to maintain communication.
- Targeted digital ads on platforms like Instagram.
Through these tactics, we are confident the webinar will be a success
and help individuals start their coaching careers.
Stages of Work
Let’s explore the key stages of work, after meticulous planning and customized action
plan to reach the results, see how they contribute to achieving our objectives.
Video and Photography
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
Webinar Landing Page
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
Course Landing Pages
We dedicated our efforts on this page to clearly highlight the true value of this course and the numerous benefits participants will gain, including certifications, expertise, accrued training hours, and many other advantages. These factors have made the price seem reasonable and acceptable to them, saving our sales team considerable time in explanations.
Ads and Social Media Designs
Creating a cohesive online presence, and attracting potential clients with specific marketing messages.
Email Marketing
The email campaign included a series of reminder and promotional messages designed to ensure the highest attendance rate for the webinar and to maintain strong engagement with interested participants.
Launching the campaign
- Project Results
The campaign for Adel Al Marzouqi achieved remarkable outcomes, significantly increasing purchase value and delivering an impressive Return on Ad Spend (ROAS).
Here are some metrics from the campaign running from 28th May to 8th July:
- Traffic Campaigns were in High Performance Status, indicating effective targeting and continuous result analysis.
- Campaign Goals: Traffic, Leads, Conversions
Metrics Achieved
Reach
Over 250K
Clicks Rate
1.7%
Leads Conversion Rate
63%
Purchase Conversion Rate
2.2%
Return on Ad Spend (ROAS)
26.79 (each dollar spent on ads got a profit of $26.68)
Traffic campaigns were in High Performance Status, indicating optimal results and achievement of campaign goals, whether it was driving traffic or generating leads. This demonstrates effective targeting and ongoing campaign analysis.
Check also other case studies
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